We are freelancers with a common home - the Kreativheimat. From strategy and conception to implementation: we offer customised communication solutions for the travel and leisure industry in the DACH market.
About us
Who and what is Kreativheimat?
Communication and marketing for tourism, leisure & lifestyle
Kreativheimat is a network of independent consultants and project managers. We pool our strategic and creative resources in our "home of creative communication". This enables us to advise small and large organisations, associations and companies on communication strategies and concepts and support projects in the areas of marketing, public relations, social media and content production.
Comprehensive advice and support - without expensive administration costs
Whether in the travel and tourism industry or the lifestyle and leisure sector: thanks to our network, we can offer comprehensive communication solutions in Germany, Austria and Switzerland. Strategy, conception, implementation: the freelancers in the Kreativheimat network complement each other perfectly and can represent each other. For their part, clients benefit from cost-effective administration and short decision-making processes. This saves expensive overheads.
Freelancers
services
Public Relations (PR)
When it comes to PR, two aspects are particularly important to us. Firstly: PR is a marathon, not a sprint. Secondly: PR is more than just press relations, PR is public relations. We design and plan entire PR campaigns or provide support for one-off activities. Whether media or employees: We know how and when to address the various PR target groups.
Content creation
We love to create interesting and varied content! That's why we're always breaking new ground. Text, audio, photo or video: Together with our partners, we create content that fits the brand and the strategy - and appeals to the target group in the right way. We also offer comprehensive localisation of content, especially copy, into German. Through precise adaptation, we not only ensure cultural relevance and a professional image for our clients, but also maximise the visibility of their content online (SEO) through seamless integration into local search queries and markets.
Social media
Which channel suits my clientele? What content should I post? How quickly do I need to reply to messages from my community? From defining the target group and channel, editorial planning and community management to influencer relations, collaboration with content creators, paid social media and communicative support in a crisis: we design successful social media strategies and implement them creatively and with passion. We also provide support with briefing and monitoring content productions for your channels. Choose between selective support (e.g. as a replacement during holidays or parental leave) or long-term collaboration.
Strategy
Radio, TV, streaming services, social media, newsletters, out-of-home: we are bombarded with thousands of messages every day. To avoid getting lost in this flood of information, you need more than just an outstanding product these days. To ensure that your message reaches the right people in the right place at the right time, we develop customised strategies and always take a holistic and integrated approach to communication.
Marketing
From complete brand strategies to small campaigns: We look for the right target groups, find the appropriate approach and place the messages in the right channels. We define relevant KPIs and always remain flexible: if conditions change, we adapt the campaign.
Why choose us?
Trustworthy and professional: We don't get lost in hierarchies and PR platitudes. We want to offer communication solutions that suit our clients. Transparency and honesty are the be-all and end-all for us. If necessary, we also advise against projects. Mutual trust is important to us.
Experienced and well-connected: The Kreativheimat network is well-connected with journalists, content creators, bloggers and influencers, or we know how and where to find them. We also work with professional, GDPR-compliant media databases. Do you have really big plans? We are networked with experienced freelancers and agencies that we can bring on board if necessary. This means we can also handle more complex projects. Partner network
Always up-to-date: Trends in digital marketing or news from the travel industry: we keep up to date and know how to utilise developments in the marketing and communication sector and in the tourism and leisure industry to our advantage.
Flexible: We have been working in agencies and as freelancers in the tourism, leisure and lifestyle sectors for many years. We understand that budgets and time are limited. With the right strategic direction, collaboration with the right partners and creative implementation, more can be achieved than simply investing money in ad campaigns.
Short or long term: Whether for short term engagements such as holiday or parental leave replacements, one-off campaigns such as organising a press or influencer trip or long-term communication support - we are flexibly available to support projects with expertise and commitment.
We love, what we do: And finally, we take great joy in our work. We bring this fun and enthusiasm to the table! 🙂
Partner Network
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