Who and what is Kreativheimat?
Kreativheimat is the collective representation of our freelance services for public relations (PR), social media, marketing, brand collaborations and content production. Our communication focuses on the German speaking markets (Germany, Austria and Switzerland). We created this network to combine talents and thus offer a broader spectrum of services.
Within our network, we can offer clients from the tourism /travel, leisure and lifestyle sectors a tailor-made range of services and individually or jointly manage projects of various sizes.
The network enables us to provide comprehensive services with a team that optimally complements and represents each other. At the same time, our clients benefit from cost-effective administration and short decision-making processes.
Belinda has been working in PR, social media and content marketing for over 12 years, addressing the German and UK markets. During her career, she has worked for a variety of clients from the tourism industry and as such was in charge of the communications strategy and brand positioning of destinations, tour operators and airlines.
nke has been working in the tourism industry for more than 25 years and has gained her extensive experience in PR & Marketing while serving clients from the destination, airline, tour operator and hotel sectors. At the same time, she has an ever-growing network of contacts to media and stakeholders in the industry.
For over 12 years, Ronnie has been a consultant, freelancer and specialist in marketing, communications and PR. Among others, he has worked in the hospitality and tourism sectors and the healthcare, mobility and telecommunications industries. There, he has been in charge of strategies, concept development and content creation.
Tim Wessling and Arne Hörmann are passionate filmmakers and travellers. Together they founded the platform 60seconds.travel in 2016. Their idea: to make endless google searches for travel destinations and their highlights obsolete. Arne’s and Tim’s videos give their audience a feeling for a country, a city or a region - in just 60 seconds.
Henry and Daniel Barchet stand for „Theatre of the Mind“. They are among the first German podcast producers, having already released their first German travel podcast in 2005. Their passion for audio developed from radio. Henry Barchet has been working as a radio editor for almost 30 years and is the producer of one of the most successful German travel podcasts „Audiotravels“.
As a journalist and copywriter, Yannick looks back on several stations in the tourism media. She wrote for years as a permanent editor for "Travel One - The magazine for travel professionals" and learned her journalistic craft at "touristik aktuell". Since 2018 she has been working as a freelancer for the B2B online magazine "LuxusInsider" as well as for various customer magazines.
Born with a passion for travel, people and writing. After working in cooperation, event and lifestyle management at Hyatt Hotels, MasterCard and American Express, Katharina worked for several years at an independent PR & marketing agency specialising in tourism. Here she was responsible for destinations and hotels, as well as for strategic planning and campaign management.
Here is a short overview of our approach and our services – all facing the D-A-CH market.
Approach: Briefing and Goalsetting – Consideration of Target Groups and Customer Journey –
Idea and Strategy – Selection of Media and other relevant Communication
Channels - Content Creation and Distribution – Performance
Measurement - Evaluation & Review – Debrief
From whole brand strategies to small campaigns: we define the target groups, find the ideal approach and place the message in the right channels. We set relevant KPIs in advance and are flexible enough to adapt the campaign if necessary. Afterwards, we provide a comprehensive evaluation and summary of the work done.
We love to create content! Whether it’s text, audio or video – we work with our partners to create an appropriate approach in words and images that matches your brand and strategy for the respective target groups.
Are you thinking about changing your social media strategy? Do you want to run a topical campaign for a limited time? Or are you wondering if social media is for you at all? (Spoiler: the chances are good). From target group definition to the selection of the right channels, editorial planning, community management and building, crisis communication to the topic of influencer relations, we are here for you. In the area of social advertising/paid social, we work together with specialised partners.
Last but not least
We are well connected to other professional freelancers as well as agencies – if our services aren’t what you are looking for or your project needs a little more manpower than what we can offer, we’ll do our best to point you in the right direction.
Why choose us?
It's really fun to work with us. We love what we do and that shows!
We focus personally on our clients and their needs and don't get lost in hierarchies and PR phrases. We are also honest and advise our clients - if necessary - against projects.
We have excellent relations to the German-speaking media as well as influencers. Our professional media database is GDPR compliant.
We keep ourselves updated on the latest news, trends and developments in the world of communication as well as the tourism / travel and leisure industries and know how to use them to your advantage.
After having worked for agencies in the tourism and leisure industries for so long, we are very aware of budget restraints and know that more often than not, creativity has to be bigger than the money. We can figure this out!
We are well connected to a lot of brilliant other freelancers and agencies who work in PR, marketing, (paid) social media or content creation. This means that we can handle your small projects as well as your big plans in the short, medium or long-term.
A selection of clients from the tourism/travel and leisure industries that our network has worked within the scope of PR, social media and (content-) marketing projects.
We would love to hear from you
+46 73 503 55 17
LinkedIn (visible when logged in)
+49 163 677 244 3
+49 162 768 5002
Arne Hörmann & Tim Wessling
+49 177 623 6685
Daniel Barchet & Henry Barchet
+49 621 122679 30
+49 177 248 15 54
+49 179 521 9354