Anke has been working in the tourism industry for more than 25 years and has gained her extensive experience in PR & Marketing while serving clients from the destination, airline, tour operator and hotel sectors. At the same time, she has an ever-growing network of contacts to media and stakeholders in the industry.
She started her career as a PR and marketing assistant for South African Airways before moving over to the agency side 15 years ago. Until she went freelance in 2016, Anke was head of the Berlin office of one of the leading PR agencies for the travel industry in Germany.
Anke enjoys working with other people and cultures, is excellent at navigating the strategic direction and customer journey of her clients, recommending appropriate communication channels and topics, and creative writing. She likes “juggling various sticks at once” and loves numbers – she was basically made for a PR career in the tourism and lifestyle sector.
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